Once you understand it, you can free yourself from its hold and considerably improve your life. By drawing on research from psychologists, economists, market researchers, and scientists, decision-making and the flaws in conventional wisdom are explored. It highlights making good choices about the things that matter, and ignoring things that don't matter. The problem is that the more potential there is, the less happy you are. The Paradox of Choice provides tips on taking control of choices. In consumer societies, the smallest product can be declined ad infinitum, offering immeasurable possibilities of choice. What size, what fit, what wash, what waist height, what leg length did he want? A choice that he thought was simple suddenly became so complex and obscure that he didn't even know what to buy. *When Barry Schwartz, who is not a fashionista, wanted to buy a new pair of jeans, he was plagued with questions he didn't know the answers to. *You will also discover : how to no longer regret your purchases how to deal with bad decisions how to develop a state of mind adapted to this overabundance how to choose quickly and well the secret to being happier! *As you read this summary, you will discover that having too many possibilities is detrimental to your happiness, and how to make it change. Schwartz, the author, gives practical advice on how to become happier, more fulfilled, and even more. It investigates the counterintuitive effect of having too many choices: it’s not true that choices necessarily free us, but they can also paralyze us and make us unhappier. It allows you to have the essential ideas of a big book in less than 30 minutes. The Paradox of Choice (2004) is a psychology book on decision-making. What does cause this phenomenon Lectures to learn and inspire. I think that many of the points Schwartz makes also lend themselves to the points I would like to make, such as the pressure to go to school, the pressure to pick the right school, and the pressure to pick the right major/ career when there are so many more options than there were for our grandparents generation, for example.* Our summary is short, simple and pragmatic. In essence, we run the risk of not buying a better pair, and this is largely due to the fact that we simply have too much choice, and too much freedom.įor my talk I also want to focus on the paradigm shift of choice and freedom, but instead of looking at the questions in terms of consumerism, I want to look at it through the lens of higher education and career path. However, Schwartz argues that no matter how good the jeans fit, we are unable to let go of the notion of the perfect pair of jeans. Now there are hundreds of combinations a person could find in jeans between size, wash, cut, fit, etc., and with all of these choices, he argues, it opens up a feeling in consumers to believe that not only could they find a great pair of jeans, but they could find a perfect pair. They may have fit terribly at first, but eventually they would wear in and would become the most comfortable pants a person could own. Years ago there was one kind of jeans a guy could buy. Among the examples he gives is blue jeans. He explains how years ago, when he was a younger man, there were less choices, and how that has changed in recent years. In this talk, Schwartz focuses on a paradigm shift of sorts. Actually, this talk was the inspiration for my own Ted Talk. My favorite Ted Talk is probably The Paradox of Choice, which is a talk given by renowned psychologist Barry Schwartz of Swarthmore College.
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